Nadine Woods on running a social enterprise that puts people and the planet first

This week, as part of our 'doing things differently' series, Moms at Work interviewed Nadine Woods, owner of the Toronto-based social enterprise, Mayana Genevière.

In your own words, please tells us about your business?

Mayana Genevière is a women-owned and operated social enterprise that creates innovative undergarments for Women navigating the changes of motherhood and beyond. We specialize in creating functional, beautiful and comfortable pieces through supportive fit and conscious design. Supporting you at any stage, shape, and size so you can focus on feeling and being your best self.

How are you trying to do things differently with your business?

Our brand is founded on social impact. Our values are the core of every decision we make which put people and our planet first and bring attention to the issues that matter most. We prioritize transparency, sustainability and ethical production in our Toronto factory.

Was there something or someone who inspired you on this journey?

Motherhood.  I did not realize how much of a change in identity motherhood created and a connection of community mothers make in the face of advocating for things we didn’t realize would become an injustice to our livelihood, such as how we look, how overworked we are, or how judged and criticized we are for our choices, from parenting to careers.

Describe the moment where you realized you were doing something meaningful?

Every time I hear a woman say she feels like herself or a woman again when she puts on her garment for the first time.

What is the scariest part of what you do as an entrepreneur?

The uncertainty and lack of support we receive which was highlighted during the pandemic. Small business are underfunded, and receive the least amount of support  especially ones run by BIPOC women.

What impact do you hope your work will have?

To help women think of their buying power as an exchange of value that is an extension of self-care beyond their garment but towards their local economy, their values and the kind of world they would like to live in.

Any advice you’d like to share with other entrepreneurs? Perhaps something you wish you knew when you were starting out?

Entrepreneurship is a challenging journey that requires a lot of mental fortitude. Like motherhood, prioritizing yourself is a learned skill that is necessary for your business to thrive.

Instagram @mayanageneviere